Website Design & Development
As a full service Internet marketing agency, we believe that the foundation of any great online marketing campaign starts with your website and landing pages. That is where conversions will happen and revenue will be generated. Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience.
Keys To An Effective Website
Having a good mobile version is one aspect of an effective website, but there are several things that your main website should offer as well. Your website is responsible for several things:
- Educating your audience
- Branding your company
- Establishing your expertise in your industry
- Generating leads and sales
- Building relationships with your audience
There are also a couple of things it’s NOT responsible for, however:
- Miraculously drawing in people searching for what you offer
- Replacing personal connection and interaction
One mistake that a lot of companies make is trying to cram as much information as possible into the home page of their site. This is a sure-fire way to overwhelm any new visitors, and in many cases they will just click away and keep looking.
Instead, use the home page to grab the visitor’s attention and help them find the right page on the site for whatever information they’re looking for. Think of it as a sort of “directory” for the rest of the site. You want people to be able to find what they want within 5 seconds of landing on your website if at all possible.
Try to look at your website from the perspective of someone who doesn’t know your company and may not even know what you offer. If you look at it from the perspective of someone who already knows everything there is to know about your business, it makes it much harder to optimize for your visitors.
If you find it hard to distance yourself from your business this way, an effective way to do it is to create a customer “avatar” that you can use as a model for your typical customer.
Create a fictional customer who has most of the traits of your typical client. Give them a name, consider their age, their sex, what kind of knowledge they have about your product, their income, how many kids they have, etc. The more complete this avatar is, the better.
Then, whenever you are writing something for your customers, whether your website, an email, an article or any number of other types of content, write it as though you’re addressing that fictional customer directly. This can really help to filter out the stuff that’s either unnecessary or confusing and get right to the point you want to make.
Multiple Methods Of Contact
Your website should make it easy for your customers to contact you, no matter what method of communication they prefer. All the places they can get in touch with you should be easily found when they arrive at your website. This includes things such as:
- Your phone number
- Your address
- Links to other websites like Facebook and Twitter
- A “contact us” form where they can send you a message directly from the website
The more ways you give your customers to contact you, the more likely it is that they will. And different people prefer different methods, so make it easy for each of them to do it the way they want.
If you’re really ambitious, and it fits the way you do business, you could even offer a live chat function on your website that lets your visitors chat with someone directly over the internet.
This is similar to a telephone conversation in many ways, except the communication is typed through the chat service instead.
This method of contact won’t work for every business, but if you or a staff member is sitting in front of the computer for much of the day, it may work for you. And while it may seem a bit “anti-social” to some people, there are a lot of people who aren’t comfortable calling and speaking to you “in person” but would be very comfortable chatting over the internet instead.
We’ll talk about how to get the people who are searching for what you offer to actually visit your website shortly (in fact, that’s really the ultimate goal of everything in this book) but as far as personal connection and interaction goes, the internet has one very useful tool for this – email.
One of the most critical things you should be doing on your website is some kind of lead capture – getting your customers’ names and email addresses so you can contact them via email.